Welcome to the Blog of Gabriel Mohanna. I am an Analytics Artist with over 10 years of experience in managing teams and developing automated quantitative machine learning capabilities in SAS, R & Python. My areas of expertise are in Marketing Mix Modeling & Optimization, Digital Analytics and Big Data. I write code myself as well as manage others may it be as direct reports or as a project manager.
This site is dedicated to blogging about my industry, namely, Marketing Analytics. I intend to share simple techniques and methodologies as well as code from my field. The code that I develop for my clients, however, is far more complex. I hope to share my knowledge and spread Marketing Analytics techniques to the masses.
I consider code as poetry. A well written code is easily understood and appreciated by others. I hope you’ll enjoy my articles and some of the code I publish.