Welcome to the Blog of Gabriel Mohanna.  I am an Analytics Artist with over 10 years of experience in managing teams and developing automated quantitative machine learning capabilities in SAS, R & Python.  My areas of expertise are in Marketing Mix Modeling & Optimization, Digital Analytics and Big Data.  I write code myself as well as manage others may it be as direct reports or as a project manager.

This site is dedicated to blogging about my industry, namely, Marketing Analytics.  I intend to share simple techniques and methodologies as well as code from my field.  The code that I develop for my clients, however, is far more complex.  I hope to share my knowledge and spread Marketing Analytics techniques to the masses.

You can get in touch with me through my contact page or by viewing my LinkedIn profile.

I consider code as poetry.  A well written code is easily understood and appreciated by others.  I hope you’ll enjoy my articles and some of the code I publish.